Digital marketing picked up the pace with the increase in access to the web among the masses. Today, the virtual world exists separately from the physical world, at least in the abstract. The presence of a business online is as important as its offline presence. Moreover, to target the youth demographic, digital marketing is the best bet for any business. Simply put, digital marketing encompasses all marketing efforts that are made on the internet. From social media marketing to online content marketing, it includes everything. Due to the ever-evolving nature of the world wide web and technology in general, digital marketing also keeps changing as a discipline. New strategies are introduced, and old ones are made irrelevant. Thus, it’s a field that is constantly evolving and coming up with something new and out-of-the-box. According to most experts, there are eight forms of digital marketing: Search Engine Optimization, email marketing, mobile marketing, social media marketing, content marketing, pay-per-click, marketing analytics, and affiliate marketing. Each one of these forms is equally important to an expanding business.
Best Digital Marketing Tools for 2022
To help you begin your journey as a digital marketer and take your brand or business to new heights, here are some of the most popular digital marketing tools of 2022.
1: Semrush
Semrush is a digital marketing analytics tool that offers a multiplicity of features. Most businesses tend to use it for keyword research, link building, and rank tracking. However, it can also be used to analyze the competition’s SEO methods. Moreover, some businesses also use it for local search engine optimization to target clients in a particular geographic area. Apart from that, it can also be used for on-page SEO. This ensures that your website doesn’t drown in the ocean of content on search engines.
2: Google Analytics
It’s no surprise that Google Analytics has secured a place in this list of top digital marketing tools in 2022. After all, it’s one of the best analytics tools online that is available for free. What’s more, the brand name of Google associated with this tool only makes it more trustworthy. Think of it like this – it’s a digital marketing tool to optimize search engine results, and it’s offered by a company that has one of the most popular search engines in the world. Therefore, every digital marketer must know this tool inside-out if they plan to further their career in this field. Most marketers use Google Analytics to analyze user behavior (an integral part of behavioral analytics tools like WatchThemLive), increase conversions, create custom goals, monitor bounce rate, and procure as much user data as possible.
3: Instagram
Social media marketing is an essential part of every business’s marketing strategies these days. Without a presence on social media platforms, building a brand from scratch is unimaginable. To facilitate the growth of brands on social media, most platforms such as Facebook and Instagram offer publishing tools that can help a business reach as many people as possible. Moreover, these tools also allow for brands to target certain demographics and niches. Most of the youth are using social media platforms like Instagram and Snapchat these days. Facebook isn’t as popular as it once was before. There are also social media sites like Reddit and Tumblr that can be considered untapped markets for a lot of social media marketers. As Instagram is an influencer marketing platform in a sense, it can be utilized for affiliate marketing.
4: SurferSEO
Any marketer will tell you that content marketing is the name of the game these days. One cannot even imagine the total extent of content available on the internet. However, only optimized content makes it to the visible search engine space. It doesn’t matter how great your story is; if it’s unoptimized, it will never reach the eyes of the beholder. SurferSEO ensures that your content is optimized for search engines. This involves formatting the content to make sure that it has all the headings and that it is properly structured. SurferSEO also acts as a keyword suggestion tool. While writing your content in this tool, you will be able to include all the keywords that are relevant to a particular topic. If you give a decent content writer access to this tool, they can create some amazing content that would rank on the first page of a search engine.
5: MailChimp
Many consider email marketing to be a thing of the past. However, with the revival of newsletters, email marketing is becoming a part of the trend again. MailChimp is an email marketing and social advertising tool that helps in the automation of outgoing emails. Thus, all you need is a database and a filled content calendar. After that, MailChimp can automate the whole year’s emails to potential clients. Another upside of this tool is that it uses AI-based technologies to create custom designs. Personalization and hyper-personalization in email marketing have always been popular. Emails that individuals get from companies on their birthday to promote products are an apt example of personalization in email marketing. Hyper-personalization, however, takes things one step further. A hyper-personalized email will not only wish you on your birthday but also offer a special discount on a particular product that you bought two years ago. In other words, it tailors the marketing efforts in such a way that the chances of converting a lead increase drastically. Hyper-personalization can be achieved in email marketing via visitor tracking software.
