Getting your website to the top of Google search results is the ultimate dream of any business owner. It can mean a lot of traffic and increased profits.
There are many factors that affect how high your website will rank on Google. Optimizing your website for search engines is essential. Another important thing you can do is to make sure that you have a strong link profile.
If you want to see how well your website is doing on Google, there are tools available like SEMrush and Moz that let you analyze the visibility of your site in search engines.
1. Pay Close Attention to the User Experience
A website with intuitive navigation, clear calls to action, and answers to your visitors’ most immediate questions will entice visitors to stay longer and return later- this will bring Google’s attention to you and it will consequently rank you higher in Google’s algorithm. If you rank highly, then you will get a lot of visitors. Thus, it is more likely that you will show up on the first page of Google’s search results.
To optimize your website across every aspect you need to get the help of a website heatmap tool that enables you to track the behavior of your visitor and customers visually, to identify the most engaging areas on your website as well as unpleasant experiences of your customers, visitors or users on the sections that require improvement.
2. Use Keyword Research to Measure your Competition
You can never underestimate the importance of research and data analysis in SEO. Therefore, you should always check what keywords your closest competitors rank for and what phrases are entered by customers looking for similar products. Google Keyword Planner is a free tool, but there are also paid all-in-one top eCommerce tools for all aspects of keyword research: It can be done with Ahrefs, Serpstat, Senuto, SEOSurfer, Semstorm, and many other tools.
3. Implement Influencer Marketing as an Effective SEO Tactic
Generally, search engines can ascertain a website’s quality by following links, but this rule does not hold true on sites like YouTube and Pinterest. Beyond simply getting clicks, off-page SEO seeks to increase the overall credibility of a brand.
Even though they don’t have an immediate effect on SEO, a lot of shares or engagement on social media will affect it in the long term.
Furthermore, if you post content on a social media platform and it goes viral, your SEO can also get a boost.
Influencers can help boost backlink and social media tactics in an effort to boost search engine optimization. When influencers create unique, engaging content that exposes your products to more people, your search rankings can rise.
You can collaborate with influencers using a platform for influencer marketing, which is an online tool. These platforms make it possible for brands to discover and negotiate deals with influencers.
4. Get your Website Optimised for your Target Keywords
Now that you’ve developed your strategy, it’s time to put it into action across your website, your most efficient optimization tool. Google needs to understand what each page on your website is about with the help of critical optimization elements. Every page of your site must contain at least one paragraph of content with your main keyword included, in order to generate results.
5. Establish an Ongoing Strategy for Website Content
When Google released their Panda algorithm update in 2011, they sent a message to web builders: Don’t let your site get old. That means sites are rewarded for continuously improving their content and increasing the number and quality of relevant web pages and resources. If you want your search engine ranking to improve, you can build your site over time.
Keep it fresh and grow it by implementing a sound strategy. To assist your visitors in educating themselves and understanding their options, create tools, resources, and informative content.
Conclusion
The goal of every website owner is to rank on top of Google. But ranking on top of Google is not that easy. There are a lot of factors that determine the rank of your website.
Google ranks websites based on several factors such as the website’s relevance to a given keyword, the content quality and freshness, backlinks, and more. There are many ways to rank your website on top of Google. But it can be a tedious task if you’re going about it without any plan or strategy in place.
In this blog post, we demonstrated some tricks that can help you to rank your website on the first page on Google search engine result pages.
