Social media management can be a time-consuming process; from content planning and post scheduling to responding to comments and messages, it’s practically a full-time job. However, social media agency Philadelphia shared with us their secrets to efficiently managing various clients’ social media pages.
1. Using social media tools
Social media tools are powerful instruments that can significantly cut down the time spent managing your pages on different platforms. Most tools are compatible with the most popular social media sites, so instead of switching back and forth between Instagram, Twitter, and Facebook to respond to a customer, a good social media tool can serve as your control hub. Besides easy communication, it also provides analytics that helps monitor your current campaign and plan your next one.
2. Establish a workflow
Routines are useful to get us into a steady work rhythm. Schedule your day where you block off timeslots for specific tasks. This keeps you from getting overwhelmed by all the tasks you have lined up.
3. Schedule posts
Queuing posts are useful, so you don’t accidentally miss an upload schedule. Having your content lined up and ready to go keeps you from breaking your work routine to post on your social media pages.
4. Plan your content at least a week ahead
It’s a delicate balance how early you should have content ready. If it’s too early, the topic could be outdated by the time you post it. If it’s too late, you run the risk of working on a tight schedule and churning out poor quality content. Having content ready a week before the posting schedule is a good enough compromise since topics are generally still relevant even a week later.
5. Recycle content
There are many ways you can repurpose your content. For example, you can make a podcast from an article or film yourself reacting to an old video. Recycling content may even be as simple as retweeting old posts on Twitter. This is helpful because you may have followers who failed to see the old post since they weren’t online when it was published. Refreshing content this way ensures maximum reach.
6. Minimize multitasking
Staying focused on one task gets it done faster. It also results in better quality work.
7. Outsource tasks
Outsourcing is great because it delegates the work you can’t do to someone more qualified. Instead of wasting time trying to learn graphic design or video editing, why not have a freelancer do the job so you can spend your time doing something more relevant and profitable?
Social media management is a more complex and multi-level job than most people give it credit for. In some ways, social media managers play an important role in maintaining a business’ reputation. Many people nowadays view brands primarily through their social media activity. Social media managers are in charge of expanding a business’ reach and keeping the brand engaging to followers. With such a heavy responsibility, it’s easy to get overwhelmed and fall behind your content schedule. However, with these tips from a reliable social media agency Philadelphia, you’re bound to stay on track.