The popular social media network Instagram is used by millions of people around the world every day. The platform has a special plan for businesses. An Instagram business account comes with many features that are more suitable for businesses. You can achieve your marketing, promotion and other business goals faster by using a business account. Whether you want to create a new account for your business or already have one on Instagram, you have to use various strategies, including an Instagram growth service to improve your business prospects.
Optimizing Your Instagram Business Account for Higher Growth
Set up Your Business Account
If you want to optimize Instagram for commercial goals, choose a business account and not a general one. This account option is provided in the settings. You can choose a professional account if you plan to use this platform for business applications. A business account comes with more relevant features. You get access to an analytics tool specially made for businesses. Take time to fill in all details and choose the right options after creating your account. It will give you a good start. Use shorter, to the point, and relevant text to provide information under the bio. Let visitors know about your business, including the business hours. Visualize your account from the customer’s point of view. What features will you want from such a business? What information will you need? Provide all such information to connect quickly with your target customers and clients.
Keep Your Account Information Updated
The information you provide on your IG account may become old. Sometimes you may be out of office and there is no one else monitoring your IG account. Take into account all such circumstances and choose the settings that will provide the latest information about your business. Provide the hours when you operate. Choose the setting that will inform your visitors that you are away from the office or the order will take longer due to the closure of your shop or some other reason. Provide all information related to shipping, pick up and buying. Once you come back to your office, update all your IG account information again. A business account can include your address, phone number and email. Your visitors can simply click the contact button to send an email or call you. Instagram prompts you to select a category when you create a business account. Hundreds of business sector options are available. Choose your sector based on the type of business you do.
Create the FAQ Story
IG stories can be used for this purpose. The FAQ should guide your customers about everything they want to know before and after purchasing something from you. Do you operate only online or also have an offline business? Can customers pick up the ordered items from the store? Give details of different delivery and shipping options. What are the best ways to contact you? You can be contacted through phone, email and IG DM. Your FAQ section should answer all such questions.
Pay Attention to Your Instagram Bio
Here only brief information is provided, but it plays an important role in highlighting the identity of your business. The text placed under your profile picture explains to the visitors about you and the business you do. The text should match your brand’s personality. You can use some special keywords in your bio. Use a branded hashtag to convey your unique brand identity. Always add a CTA that asks visitors to take some action.
Develop Different Types of Contents
Provide all important information about a product clearly. The photo should show the model wearing, using or holding the product. You can show only the product in the photo. The photographs should be taken professionally. Include some visual elements like graphics and images even when you are not selling some tangible product. It increases engagement and makes the content visually appealing to the readers and viewers. The photos improve the look of the content. You can choose free images from the websites that offer stock images for free.
Encourage Your Users to Post Contents
User-generated content can improve your standing among prospective customers. They can see your products being used by people in different settings. It gives the impression the product works and delivers on its promises. If you use user-generated content, you have to spend some time curating those images. Use behavioral analytics to learn more about your users. Develop a brand hashtag to promote your business and product line. All your customers can post their images with that hashtag. Such content can also be found in Instagram stories. Take into account copyright issues when using images posted by your users. Use any such photo only after getting permission from the poster. Credit the creator when using such content.
Connect with Your Target Audience
Understand your target audience so you can post content they want to see. Take the help of professionals like social network managers. The person must have a good understanding of how Instagram and its business section work for businesses. The professional must know how to optimize your business account and connect with your target consumers. People are always looking for new information that educates them. Regularly post content related to your industry, product and business. When your consumers receive valuable information, they are more likely to engage with you. Use an Influencer marketplace or a best influencer marketing platform like Ainfluencer if you want to hire influencers for marketing.
Develop a comprehensive business plan with the help of the Instagram growth service to optimize your Instagram business account. Your consumers expect a seamless experience across different social media channels and their devices. Use the services of professionals to work on IG business posts and stories. An Instagram followers app lets you analyze the follower metrics. You will achieve your IG growth goals easily when you use these techniques in your Instagram business marketing plan.