Instagram is not an old app like Facebook, it grew in no time and came as a fun app for kids, but now it has become a serious content marketing, selling, networking, and audience building tool for individuals and brands. Not only it’s popular but also the most used app all over the world. It has about 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook. This is truly awesome and proof of how many Instagram users are there.
In this article, we will talk about how to increase Instagram followers through five easy steps.
1. Cross-promote your dedicated hashtag
First, you have to make a personal hashtag for your company, which you will be using on your every post, but how will the people know about that dedicated hashtag? Well, you have to promote it, make sure it’s in your profile, and print it out on your receipts, in print ads, and also on your store and relevant events. This will help the people to use it to share the content about you.
2. Get creative with hashtagging
A hashtag can do a lot more than you think. It also makes your post on trending and helps to sweeten the deal. Don’t be too obvious with the common one-word hashtags, be creative. Use the hashtag to tell your story in a unique and funny manner. Make it ironic and eye-catching; just make sure it’s not boring at all.
3. Use relevant hashtag for your posts
Many people use trending hashtags, but it is not related to their post, so it doesn’t make much difference. Instead, people see them as fake users and don’t follow them much. You need to add relevant hashtags, so whenever a person searches for #acrylicpaints, then your paint company shows up. Along with relevant hashtags, you can always use trending and popular hashtags to attract more audience.
4. Make the most of your bio URL
Whether your account is personal or business, your bio is the first thing people will notice. Having the same link to your website forever is not the way to do it. Always keep on updating the bio URL so at least weekly and use that clickable link to drive more traffic to your newest and popular content.
Also, tell the basic details of your page or account to let people understand you easily.
5. Get interesting with your captions
You must have heard the saying that a picture is worth a thousand words, but skipping the words entirely is not appreciated. A photo needs some captions or short descriptions to make it easier for people to understand it. You must have noticed that there is always a short story along with product photos in a magazine; this helps them to generate more traffic. But make the captions interesting.
This doesn’t just end here, but unfortunately, we have to wrap up everything. I hope you get more followers by following these effective ways. Thank you!