When a business wants to enhance its online presence there are several strategies that can be employed to ramp up search engine results. Simply having a business website is not enough in today’s online world to bring the business to the top of the search results.
Individuals seeking a local restaurant, clothing boutique, market research firm, real estate agency, or any other type of business, will turn to utilize a search online.
Considering the most popular types of searches there are 2 that are frequently utilized:
- Typing in a search bar
- Voice search
Whenever a customer or client is seeking a specific type of business, they will immediately turn to their favorite search engine and either does a quick voice search and browse over the top page of results featured from the quick search or they will take the time to type in the search bar. Search bar results are typically scrolled more thoroughly than a quick voice search due to the fact that users are usually sitting at a PC or tablet when utilizing this type of search. These are more thorough searches that are being utilized for research and those seeking the
information typically take the time to scroll the first two or even three pages of results with this method.
What Happens If Your Business Is Not On The First Page Of Search Results?
Businesses that do not have a strong SEO presence will typically fall to the 2nd or 3rd page of a search result. This means they will lose out on potential new business. The businesses competition that ranks higher in SEO will typically be utilized first by those conducting the search. The best SEO agencies San Francisco will understand what it takes to climb the SEO charts.
How Can A Business Enhance Their SEO Rank and Appear On The 1st Page Of Searches?
There are many methods in which a business can acquire relevance and a higher-ranking search engine status. The best SEO agencies San Francisco will recommend the following 4 strategies to increase web presence. A business website is only the first step in acquiring a strong web presence. These other online methods must also be utilized in conjunction with a well designed and easy to maneuver website.
- Active Social Media Accounts
- Reviews Via Google, Yelp and Other Review Sites
- Blog Content
- Advertisements Via PPC and Adverts
Active Social Media Accounts
Utilizing social media appropriately is one of the best ways to increase the customer base. Businesses of all types that have FB, Twitter, Instagram and other social media outlets are able to keep their followers up to date on business information. It is imperative that social media be updated regularly and multiple times a day. This will enhance the presence of the business in each social media user’s newsfeed. This is also an opportunity for businesses to offer online deals and promotional codes to bring in more business.
Reviews Via Google, Yelp and Other Review Sites
Businesses should encourage their customers to leave online reviews of their experiences. In some cases, coupon code or discount is incentive enough for clients to leave their reviews. Businesses that rank higher on the review charts are often at the top of online searches.
Blog content is key to bring a business higher in the ranks on an SEO search. Many businesses acquire the use of content writers to provide SEO style writing with keywords that will appear across multiple platforms when users search specific keywords. This style of writing is typically shared across several discussion boards and blog posts and will contain hyperlinks to redirect users to the business site directly from the content post.
Advertisements Via PPC and Adverts
Pay per click advertising and adverts on websites is a great way to redirect online traffic to the business page. The more visits a page gets, the higher it will rank in SEO searches.
These proven strategies will help businesses experience better ranking on SEO searches. Once a better web presence has been established, businesses will begin experiencing a larger customer base and this typically also produces increased revenue.