Cold brew coffee has been the new and most popular beverage making the rounds. It is available at independent coffee shops, convenience stores and cold brew coffee wholesale supplier factories. It has become a staple in the current menu. So what makes cold brew coffee popular?
If you have ever tried it, the answer to this question is a straightforward one. It is delicious. This brand-new coffee type is popular for multiple reasons, and it isn’t just a trend that’ll fade with time. In this article, you’ll find reasons why beverage brand owners are tapping into this coffee trend. Read on to discover more.
Cold Brew Coffee is Easy
Cold brew coffee doesn’t need fancy equipment or hot water, meaning it’s an easy investment for your brand. All you need is perfectly ground coffee, a brewing vessel and cold water. The only thing that you’ll need to be patient with is time, as it requires between twelve and sixteen hours.
Cold Brew Coffee is Profitable
Making cold brew coffee is almost the same cost as making espresso-based beverages or filter coffee, but you can easily charge something extra on top of the standard price as it is an indulgence drink for most customers. Luxury cold brew cocktails also make cold brews profitable as they provide some extra profits.
Think about what this can do to your brand’s profitability if you’re in an excellent position to make more cold brew coffee instead of filter coffee. The result is an increased number of customers visiting your brand to consume the trendy coffee beverage.
Cold Brew Coffee is Versatile
The best thing about cold brew coffee is that it is the most versatile drink, and only the consumer can be the limit. It can be prepared using milk, affogato, and sparkling lemonade. Also, it can be prepared as a cocktail.
Cold brew coffee is usually a bit sweeter and less acidic compared to filter coffee, making it ideal when it comes to creating seasonal beverages. With cold brew coffee, beverage brands can inspire their customers across the year, growing their business and remaining competitive in the market.
Cold Brew Coffee is More Stable
Another common trend in the beverage world is the increase of bottled and canned coffee available in supermarkets and convenience stores. While you mightn’t originally think so, the cold coffee and canned/bottled coffee trends go hand in hand. The main reason behind this is that cold brew is more stable compared to hot coffee.
Coffee beans brewed with hot water can only stay in good condition for under seven days chilling in the refrigerator. On the other hand, cold brew stays excellent for a maximum of 90 days (approximately three months) if it’s sealed properly. This makes cold brew coffee a perfect option for grab-and-go, single-serve canned/bottled coffee.
Is Cold Brew Coffee Here to Stay?
Cold brew coffee’s increase in popularity won’t slow down any time soon. As a result of its easy brewing process, excellent flavour, and stability, among other advantages, it’s a trend that’ll stick around for many years to come. Ready to enjoy the benefits discussed above? Tap into this beverage trend today by partnering with the leading cold brew coffee wholesale supplier.