As a lawyer, your skill set and reputation are not always enough to attract clients to your services. You need strong marketing to differentiate you from others offering similar services. One way of boosting your law firm business is by having a robust online presence. Incorporate an in-depth strategy using SEO that will work best with your specialization. If you are a personal injury law firm, use keywords that include language potential clients use to seek your service.
Read on to learn more ways to help improve your business.
Is It Necessary to Find a Niche and Stick To It?
A firm can offer a variety of services. However, it is advisable to pick one or two services and stick to it. Specialization is relevant because it will enable you to focus on key concepts that will allow you to build up your website perfectly.
With a well-structured website, your firm’s web presence will grow quicker, be easy to find, and by the audience you prefer. Therefore, lawyers should highlight a significant area of practice to resonate well with their target audience.
Ways to Market Your Law Firm Online
1. Create Specialized Page for Each Service
If your firm is diverse, make the specialty clear with a clickable CTA or a drop-down menu. These sub-pages will enable potential clients to find what they are looking for on your site quickly. It is also imperative to have dedicated landing pages with keyword dense content explaining the details of what you do regarding each service.
2. Use Videos to Your Advantage
Videos are crucial for establishing an online identity. Google ranks videos higher than websites when it comes to marketing. Lawyers should build up a channel or a short video that depicts what they do in their day-to-day lives in matters concerning their practice. Using videos on your homepage will enable potential clients to feel connected to your law firm by hearing your voice and seeing you.
3. Emphasize Your Branding
Your brand will be the most powerful tool to help you sell yourself or your firm. Besides your mission statement, go the extra mile to build up an identity. You can use enticing but professional images and a set of words potential clients can relate to. This can build your credibility over a short time and increase your lead generation.
4. Stack Up Reviews
Always reach out to your past clients and ask them to leave detailed reviews for every aspect of your services. Reviews will help you build trust with your potential clients when they go to search for similar services. No one wants to be associated with mediocrity. Create a testimonial page and publish reviews with caution not to invade your former clients’ privacy.
5. Use PPC Advertising
PPC advertising is excellent for law firms whereby you create ads that are shown to users looking for a specific service. PPC ads typically appear at the top of a search result, a strategic position to offer into a client’s need.
Combine Different Marketing Tips for Your Firm to Flourish
Combining search engine optimization, strong branding, and in-depth reviews will help you stand out against your competitors. Use the above tips to build a larger web presence to see your law firm thrive.