With the rise of this decade, internet security has become the most burning issue for the world as modern tech has also given rise to sophisticated crimes such as data theft. This has prompted most businesses and even homes to start investing in proxies, both datacenter as well as residential proxies. However not only do proxies offer crucial data and internet security, they do come with a host of other benefits, especially anonymity. Online anonymity can also be of great use, particularly in social media marketing, which has emerged as an essential tool for any business.
Manage Multiple Social Media Accounts
Social media marketing is essential for any business as it is the best way to reach out to more people. You need to post content regularly so that every often your brand name pops up in people’s news feeds but if you post too often the algorithm might mark you as spam and blacklist your account. However if you log in using a proxy server you can use a bunch of IP addresses to create and manage several different accounts, which can simultaneously work. As long as your different accounts appear genuine, you can continue working on your marketing without being flagged as spam or bot.
Reach Out To A Better demographic
The easiest way to reach a wide audience is by going viral, but what if you can go viral over and over again? However, there are different kinds of groups, based on age, gender, education, financial status etc, that people on social media can be categorized into. With the use of proxies you can smoothly operate multiple different accounts to branch out your marketing campaign across every different demographic. You can create custom ads to appeal the specific tastes of every particular group and lead them to your brand. This will help you create an organic niche appeal for different demographics and yet build up a popularity across these groups.
Top-down Marketing Strategy
Top-down marketing is an excellent social media strategy where the company takes up the promotion of the brand by cycling the content of the main business account through several other business or individual accounts. With the help of private proxy servers it is easy to run multiple shadow accounts that will do the job of promoting the campaign. With this approach, the whole promotion appears absolutely organic, natural and not forced to your target potential customers, making it more effective.
Search Engine Optimization Of Keywords
Search Engine Optimization, or SEO determines how popular an campaign will be. With SERP Tracker from multiple IP addresses over proxy server helps you scrape keywords that are shown to rank higher in a search engine. A though understanding of the use of the right keywords will that help in improving your SEO rankings and thus, widen the audience reach of your social media campaigns. Since you can do this without exposing your real IP address, you do not risk your actual IP getting identified and blocked.
Proxies came to the market primarily as a tool to ensure better data security and internet anonymity. But it has emerged as an incredibly versatile tool that can be used for multiple different ways for your business, including social media marketing.